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Intro to Package Design: From Concept to Print with Adobe Illustrator

Learn the fundamentals of effective package design in this beginner-friendly class that blends creativity, branding, and professional print production techniques—all demonstrated using a fun hot sauce label project!

Great packaging helps sell a product—and without strong design, even the best products can get overlooked. In this class, you'll gain practical skills for designing packaging that looks great and prints flawlessly.

Whether you’re a designer, student, or hobbyist, this class will walk you through how to:

• Generate creative packaging concepts through sketching

• Set up your artboard with bleed, margins, crop marks, and trim areas

• Understand how real-world printing works (with live examples)

• Prepare barcodes, nutrition facts, and other technical elements

• Ensure fonts and images are properly licensed

• Organize your files like a pro

• Export everything correctly for print production

Why It Matters:
Knowing how to properly set up files for print is an essential skill for any graphic designer. Whether you’re working on packaging, posters, business cards, or labels, this class provides best practices that will help you confidently handle professional print jobs in Adobe Illustrator.

Who This Class Is For:
Ideal for beginner to intermediate designers, creatives, and small business owners looking to level up their print design skills or explore packaging design for the first time.

Class Runtime: Approximately 1 Hour 8 Minutes

Please Note:
This class was originally created for Skillshare.com. I understand that the Skillshare subscription model doesn’t work for everyone, so I’m now offering individual class purchases directly through my website. Because of this, you won’t be able to post projects or receive feedback, but you will get full access to all class videos and content.

I hope you’ll check it out! I’ve included a sample below so, along with the trailer, you’ll get a good idea of audio and video quality for this particular class.

Sample Video:
https://tinyurl.com/PackagingSample

CLASS TRAILER: